Visual Identity System

Web

Web pages associated with Iowa State represent the university worldwide. Making sure the university's image is reflected clearly and consistently in all situations will help build a cohesive identity. Careful use of the elements within our visual identity system establishes a unique graphic image that is instantly identified with Iowa State, creating a positive, professional image.

Official university websites are expected to follow the same visual guidelines as print and other applications.

A set of guidelines has been developed specifically for the web. These include:

University home page

University secondary page

Here's how simple it is to make your web site consistent in design and ease of navigation.



College Sample

Department or unit sample