Visual Identity System

Nametags

Nametags fall into two categories: permanent and temporary. The goal of a nametag is to identify the person wearing the nametag and communicate a clear association between that person and Iowa State University and the unit they are representing.

An official format has been developed for permanent nametags. The university nameplate is located at the top with the unit name below. The person's name is set prominently across the bottom of the nametag in univers bold. If this font is not available, helvetica bold or a similar bold sans serif typestyle should be used. Acceptable color combinations have been chosen.

Name Tag Art

Temporary nametags may be designed for specific events. The design must follow university graphic identity system guidelines for the use of the nameplate, typography, and color. The example below was developed for an official university sponsored symposium.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.