|Visual Identity System|
Colleges & Departments
Research Poster Templates
Primary Shirt Option OnePROMOTIONAL MERCHANDISE
Primary Shirt Option Two
Secondary Shirt Option One
Secondary Shirt Option Two
Primary Cap Option One
Primary Cap Option Two
Secondary Cap Option One
Secondary Cap Option Two
EDITORIAL STYLE GUIDE
UNIVERSITY MARKETING HOME
NEW Promotional Merchandise Toolkit
Posters must make an immediate impact to be effective. They typically compete with other posters for the viewers attention, so they must clearly and effectively communicate your message. A basic flyer/poster template has been developed to be used with Adobe InDesign. It will assist you communicate Iowa State’s identity in a strong and consistent way as you create materials for your unit. The template is on the ISU Printing Services web site. The Office of University Marketing is available to develop posters and flyers for you that require more sophisticated design. Ph. 294-9624
Dynamic photos and bold use of typography and color will help draw attention to your message. Use short headlines, or emphasize key words by using a larger and bolder typeface, as in the examples below. Use the univers family of type for attention-getting headlines. Using colors from the primary color palette to call out important words will also draw attention.
If you have more than one paragraph of text, consider using ITC Berkeley. Univers bold and black are good choices for subheads, call outs, and photo captions.
The university nameplate with the unit identifier or appropriate themeline is usually used to anchor the bottom of a poster.
Many posters incorporate some type of return mechanism, often either a business reply card or a small, removable card, similar to a "post-it" note, that contains important contact information. Printing Services can provide details on these and other techniques.
Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing.