|Visual Identity System|
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EDITORIAL STYLE GUIDE
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Through effective use of the elements within the Iowa State University visual identity system, all departments, colleges, units, and affiliates, can project a clear, powerful, and unified image. The correct use of the university nameplate, typography, and color, create a consistent visual framework for the wide range of communication materials produced at Iowa State. When your communications present a unified visual appearance, the recipient associates confidence and professionalism with your message and with your unit and the university.
We utilize many forms of communication across multiple mediums, which is why adhering to this visual identity system is important. By unifying all of your communications in an immediately recognizable design, you can communicate more effectively with both internal and external audiences.
Within this publication section we will provide guidelines and examples of the following items:
Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing.