Print

Graphic communications representing Iowa State University reach many overlapping audiences. Making sure the university's image is reflected clearly and consistently in all situations will help build a cohesive identity for the institution. Careful use of the elements within our visual identity system establishes a unique graphic image that is instantly identified with Iowa State, creating a positive, professional image.

This section defines the usage and placement of our graphic elements: nameplate, typography, color, photography/artwork, athletic mark and University Seal, for the following:

Stationery
Publications
Advertising
Certificates/Awards
Nametags/Badges
Research Poster Templates

Each of these categories will contain detailed specifications and examples.