Typography

Consistent use of typography is the foundation of the Iowa State visual identity. Our graphic communications reach many overlapping audiences and it is important that the university's image is reflected clearly and consistently in all situations. Careful use of typography establishes a unique graphic look that is instantly identified with Iowa State, creating a cohesive, professional image.

Two type families have been carefully selected for our graphic communications: ITC Berkeley Old Style and Univers. These two type families, highly versatile and highly legible, are compatible with each other as well as with our nameplate. ITC Berkeley is a traditional serif typeface. Univers is a sans serif typeface with a clean, modern look. Together, they reflect these two traits that embody Iowa State University. The wide range of weights available in both families provide several options necessary to create an effective typographic message.

For web and electronic presentation applications, specific type families have been selected that share similar characteristics with Berkeley and Univers. See the links on this page for additional typographic information for both web and electronic presentations, as well as additional information for print users. The university has purchased site licenses for the most commonly used fonts within these type families. They may be purchased for $30 per family at the University Book Store (294-5684). If you find a need to purchase additional fonts from either of the two families of type, you can order them through the University Book Store by contacting Jerry Balmer at jerrb@iastate.edu Any university computer that uses Berkeley and Univers must be licensed to do so. Commercial printers and graphic designers not affiliated with the university may purchase the fonts from any Adobe type vendor. If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.