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| Visual Identity System | ||
Photography/ArtworkThe correct and appropriate use of visual images is an integral part of Iowa State University's visual identity system. Powerful, dynamic, and clear photography and illustration set the tone of any communication and should present the university and its programs in a professional manner. PhotographyA large and diverse collection of university-approved photographs has been assembled and individual photos are available, for a small fee through the Information Technology Services or call 515-294-3223. The photos are available in high- or low-resolution, for use in print, web and electronic presentation applications. If you are interested in using historical photos, contact University Archives at the Iowa State University Library 515-294-6672 or spclref@iastate.edu Photography is considered intellectual property. Any photographs used in your communication must have the approval of the photographer. There are also situations when permission must be obtained from those being photographed. Click here to read the guidelines. Click here to download a photo release form: DOC | PDF For more information concerning specifications for scanning images or how to set up your file for print, contact Printing Services - 294.3601. For additional information about using photography in various mediums, see the tips on this page.
Artwork and illustrationHigh quality illustration, artwork, or diagrams can be used effectively to illustrate concepts and ideas, or help set the tone of a message. To provide university units with the opportunity to use a high quality image that conveys the land-grant mission of the university, while representing all facets of the institution, a colorful and dynamic illustration has been created. Designed in a horizontal mural format, this illustration effectively reflects the breadth and depth of our university through style and color. It may be used in print, web, and electronic presentations. The illustration is referred to as the "Communicorp" illustration, named after the firm that helped create it. The university has rights to apply the illustration to any of its printed communications, websites, or electronic presentations. To protect the integrity of the illustration, any unit wishing to use it should contact the Office of University Marketing for assistance (294-9624)
Illustration and artwork are considered intellectual property. Any illustration or artwork used in your communication must have the approval of the creator or be appropriately licensed. |
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Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing. |
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