Primary Nameplate

The nameplate anchors the entire visual identity system, and the beauty and appropriateness of the visual identity lie in its systematic approach. Like Iowa State, this visual system provides a solution of increasing modularity for a complex organization, without making the organization appear complicated or difficult. Your participation in this system will foster a strong, unified image that will further the reputation of our university and its facets.

The primary nameplate consists of letterforms customized especially for Iowa State University. Do not attempt to typeset or recreate the nameplate. It should always be reproduced from a digital file. The Iowa State University nameplate and its configurations detailed in these guidelines are the only acceptable graphic identification for the university and its colleges, units, institutes, or centers. No other logos, symbols, or type treatments should be developed or used to represent the university.

The university has registered the nameplate to protect it as a trademark. As such, it can be used only for university purposes or licensed for use by others and cannot be modified without consideration of the trademark implications. The following are aspects to consider when using the nameplate:

• With modifier - "of Science and Technology"
• Without modifier - "of Science and Technology"
• Alignment - flush left or centered placement of the modifier if used
• Area of isolation - free space surrounding nameplate to provide visual impact
• Color - single color or two color combination
• Minimum size - smallest acceptable size to ensure legibility and quality

Digitized versions of the nameplate are available for download on the Printing Services web site.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

With modifier

The primary nameplate may be used with the modifier "of Science and Technology". Reasons to use the modifier

• When communicating with audiences that are specifically interested in our programs dealing with science and technology.
• When submitting a grant proposal.
• When a communication is targeting a specific science and technology related audience.
• When creating official documents on behalf of the university.

Without modifier

The primary nameplate may be used without the "of Science and Technology" line if the design of a communication requires simplicity. Reasons not to use the modifier:

• When communicating with prospective students who may be interested in degrees in fields other than science or technology
• When communicating with audiences with whom the modifier does not strengthen our reputation
• A college or unit's name is positioned below the nameplate.
• Simplicity of design.

Alignment

The flush left option should be used for layouts based on flush left typography.

The centered option should be used for layouts based on centered typography.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Area of Isolation

An area of isolation must be provided for the nameplate to achieve maximum visual impact. Do not place type, photos, or any other elements within this area. The amount of space surrounding all four sides of the nameplate, or nameplate/modifier combination, is determined by half the height of the nameplate's large capital letters (I, S, or U).

Area of isolation with modifier

Area of isolation without modifier

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Color

The following colors should be used when reproducing our nameplate. These colors preserve the integrity of our identity and should be used whenever possible:

	Red Pantone CMYK HEX RGB	186 0/100/81/4 CC0033 204/0/51			Black The nameplate may be reproduced in black when budget or other concerns prevent the use of other approved colors.
	Khaki Pantone CMYK HEX RGB	449 55/56/87/49 333300 76/69/43			White The nameplate may be more visible when reversed out to white in some situations, such as against a dark-colored background or against dark areas of a photograph.
	Warm Grey Pantone CMYK HEX RGB	412 60/66/68/65 333333 55/47/43

When the nameplate with the modifier "of Science and Technology" is used, the nameplate/modifier combination may be printed either in one color or in a two-color combination. The examples below show acceptable color combinations. If only one color is available and it is not possible to use one of the colors listed above, one of the primary palette colors must be used. See the full section on color for more information.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Minimum Size

The size of our nameplate's large capital letters (I, S, or U) should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.