Location

University promotional materials sometimes need to include our city and state location. Consider using the nameplate/location combination in print and television advertising that reaches regional and national audiences and printed banners and posters that are used and distributed out-of-state.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Alignment/Typography

The flush left option should be used for layouts based on flush left typography. The city and state are set in Univers Black Italic, upper and lower case, as shown.

The centered option should be used for layouts based on centered typography. The city and state are set in Berkeley Medium, all caps, with loose letter spacing as shown.

Our nameplate combined with the location in this configuration is the only acceptable identifier for our university. Do not combine a college or unit name or a themeline with this nameplate/location combination.

Digitized versions of the nameplate/location combination are available for download on the Printing Services web site.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Area of Isolation

An area of isolation must be provided for the nameplate/location combination to achieve maximum visual impact. Do not place type, photos, or any other elements within this area. The amount of space surrounding all four sides of the nameplate/location combination is determined by half the height of the nameplate's large capital letters (I, S, or U).

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Color

The following colors for our nameplate/location combination were chosen to preserve the integrity of our identity and should be used whenever possible. The combination may be printed all in one color; preferably red, warm gray, khaki, or black, or in two-color combinations as shown below. If a two-color publication does not use black as one of its colors, the nameplate/location combination should be used in the same color as the text.

Red Pantone CMYK HEX RGB	186 0/100/81/4 CC0033 204/0/51	Black The nameplate may be reproduced in black when budget or other concerns prevent the use of other approved colors.
Khaki Pantone CMYK HEX RGB	449 55/56/87/49 333300 76/69/43	White The nameplate may be more visible when reversed out to white in some situations, such as against a dark-colored background or against dark areas of a photograph.
Warm Grey Pantone CMYK HEX RGB	412 60/66/68/65 333333 55/47/43

Minimum Size

The size of our nameplate's large capitals should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction.

The university has registered the nameplate to protect it as a trademark. As such, it can be used only for university purposes or licensed for use by others and cannot be modified without consideration of the trademark implications.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.