University Extension

University Extension geographically extends the knowledge-based resources and opportunities of the university. Proper and consistent use of our nameplate strengthens recognition of University Extension and its association with Iowa State University.

To provide a consistent format for communicating this relationship, the Visual Identity System combines the extension name with our university nameplate as one unit. There are two themelines appropriate for use by University Extension. They are "Helping Iowans become their best." and "Helping you become your best.".

"Helping Iowans become their best" is used on all extension promotional materials, when extension is positioned as serving the needs of Iowans. This themeline should not be used on materials that are distributed to out-of-state audiences.

"Helping you become your best" is used on extension promotional materials when the communication is directed towards the reader.

Take the time to understand who you are communicating with when choosing a themeline.

For digitized versions of the nameplate/university extension combination are available for authorized download within University Extension site.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.