College/Department/Unit

Iowa State's brand architecture is monolithic — where the university's nameplate is the primary identifier for all units, divisions, products, and services. Some refer to this architecture as a "branded house", where the university nameplate is the primary identifier for all units, divisions, products, and services. See brandchannel.com's glossary on branding terms. The consistent and proper use of our nameplate combined with a college or unit name not only strengthens recognition for Iowa State University, but it also projects the university's reputation to all of its units.

The following aspects must be considered when using the nameplate and college/department/unit combination:

• Typography - To compliment the university's nameplate, the college/department/unit name can be set in Berkeley Medium or Univers Black, all caps or upper and lower case, in specific type sizes.
• Alignment - The college/department/unit name can be flush left or centered below the nameplate.
• Area of isolation - Designated free space surrounding the nameplate must be allowed to provide visual impact.
• Color - Single color or two color combinations are allowed.
• Minimum size - The nameplate and college/department/unit combination must be used at a proper size to ensure legibility of the individual unit's name.

No other logos, symbols, or type treatments should be developed or used because they dilute the impact of the nameplate/affiliate identity. Acceptable configurations, except for letterhead, business cards, envelopes, notepads, buck slips, fax cover sheets, and memo stationery, are shown below.

The nameplate is the largest element in this combination. The college, department, or unit name must be placed below the nameplate to clearly communicate that the unit is an entity within Iowa State University and derives its value from this association. All university stationery items must be printed by Printing Services. Iowa State University stationery items may only be used for university purposes to conduct official university business. Iowa State stationery items may only be used by our colleges, departments, research centers, institutes, and units. (See the Board of Regents Policy on Outside Consulting, Service Activities, and Other Work. February 11, 1983, Section 7, Subd. 3) Registered student organizations do not conduct official university business, therefore may not use university stationery. An exception is granted for the Government of the Student Body and Graduate Student Senate.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Color

The following colors have been chosen to preserve the integrity of our identity and should be used when the nameplate is combined with a college, department, or unit name.

	Red Pantone CMYK HEX RGB	186 0/100/81/4 CC0033 204/0/51			Black The nameplate may be reproduced in black when budget or other concerns prevent the use of other approved colors.
	Khaki Pantone CMYK HEX RGB	449 55/56/87/49 333300 76/69/43			White The nameplate may be more visible when reversed out to white in some situations, such as against a dark-colored background or against dark areas of a photograph.
	Warm Grey Pantone CMYK HEX RGB	412 60/66/68/65 333333 55/47/43

When the nameplate and the college, department, or unit name are used together, the combination may be printed in certain two-color combinations as shown below or in one color; preferably red, warm gray, khaki, black, or white.

If a two-color publication does not use black as one of its colors, the combination nameplate college/department/unit name should be printed in the same color as the text.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing.
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