Affiliates, such as centers and institutes, require special treatment in a strong, monolithic brand architecture, where the university's nameplate is the primary identifier for all units, divisions, products, and services. Because the affiliate's name does not include Iowa State University, it is important that its relationship with the university is easily understood. The visual identity system gives emphasis to the affiliate through its size relationship to the nameplate and the use of color combinations. Even though affiliates can choose to use their nameplate/affiliate conbination in one color, using one of the recommended color combinations will give the affiliate name dominance.

The following are aspects to consider when using the nameplate/affiliate combination:

Typography - The affiliate name can be set in Berkeley Medium or Univers Black, all caps or upper and lower case, in specific type sizes.
Alignment - Based on the version chosen, the affiliate name can be centered or flush left below the nameplate.
Area of isolation - An area of free space surrounding the nameplate must be provided to allow visual impact.
Color - Single color or two color combinations are allowed.
Minimum size - The nameplate/affiliate combination must be used at a proper size to ensure legibility and quality.

No other logos, symbols, or type treatments should be developed or used because they dilute the impact of the nameplate/affiliate identity. Acceptable configurations, except for letterhead, business cards, envelopes, notepads, buck slips, fax cover sheets, and memo stationery, are shown below.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Typography

Affiliates, such as centers and institutes, have the flexibility to set their names in either Berkeley Medium or Univers Black, in either upper and lower case characters or all caps. Depending on the layout of the communication, the affiliate name may be positioned flush left or centered. The preferred placement is flush left, as shown. For special applications, like signs, banners, or note cards, the affiliate name may be centered

The university nameplate should always be the largest element in this combination. The space between the bottom of the nameplate and the top of the unit name must equal .5 of the height of the cap "I" in the nameplate.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Alignment

The flush left option should be used for layouts based on flush left typography.

The centered option should be used for layouts based on centered typography.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Area of Isolation

An area of isolation must be provided for the nameplate/affiliate combination, treated as one unit, to achieve maximum visual impact. Do not place type, photos, or any other elements within this area. The amount of space surrounding all four sides of this nameplate/affiliate combination is determined by half the height of the nameplate's large capital letters (I, S, or U).

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Color

The following colors for our nameplate/affiliate combination were chosen to preserve the integrity of our identity and should be used whenever possible. The combination may be printed all in one color; preferably red, warm gray, khaki, or black, or in two-color combinations as shown below. If a two-color publication does not use black as one of its colors, the combination nameplate/affiliate name should be in the same color as the text.

Red Pantone CMYK HEX RGB	186 0/100/81/4 CC0033 204/0/51	Black The nameplate may be reproduced in black when budget or other concerns prevent the use of other approved colors.
Khaki Pantone CMYK HEX RGB	449 55/56/87/49 333300 76/69/43	White The nameplate may be more visible when reversed out to white in some situations, such as against a dark-colored background or against dark areas of a photograph.
Warm Grey Pantone CMYK HEX RGB	412 60/66/68/65 333333 55/47/43

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.

Minimum Size

The size of our nameplate's large capitals should be no smaller than 1 pica (.17 of an inch) in cap height, to ensure sharp and legible reproduction.

If further explanation is required, please refer to our contacts list for the office that can provide you with the appropriate information.