Visual Identity System

Graphic Elements

The Iowa State Visual Identity System is a set of graphic elements and guidelines that, when properly executed holds all the colleges, units, institutes, and centers within our university together. Each element has a specific role in preserving our universitys prestigious reputation in the academic world.

It is crucial that we use these elements wisely and responsibly. They represent the university as a whole. Adhering to these guidelines fosters a strong brand identity for Iowa State University and helps ensure consistency throughout all internal and external communications.

Due to the multitude of mediums used in communications today, our guidelines include variations of these elements to maintain this university's standards of excellence.