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Visual Identity System
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Promotional Merchandise
There are times when units want to develop promotional items to celebrate a special event, such as an open
house or anniversary; promote a new service; promote a new web site address; give away an item to key
audiences during personal visits; give away an item to visitors at a trade fair, career fair, etc.
There are licensing and royalty issues involved with producing items that bear the university name or marks.
All such items must be produced by a licensed vendor. The trademark licensing office maintains a list of
licensed vendors at http://www.iastate.edu/~isurf/trade/trademark.html.
Designs created for you by the licensee will be submitted by the licensee to the trademark licensing office
for approval.
To make the most of your investment in promotional giveaways you should
- Determine your goal for the item
- Do you want to use it to compliment other promotional communications used to build
awareness?
- Do you want to build traffic to your display at some event?
- Do you want it to tie into a special event?
- Do you want to use the item to reward your current students, alumni, donors, etc?
- Determine how much you want to spend - how many impressions at what cost? Consider how many
people will actually see the item. You don't want to develop something that goes in a closet or lies in a
drawer. You want to maximize impressions by developing something that will be visible to many people.
- Select an item that, ideally, is related to what we do or who we are. Let the car dealers give
away key chains.
- Make sure the give away item contains information for making contact with you a telephone
number, a web address, an e-mail address, or a phone number.
Here are some samples of unique promotional items created for Iowa State University and approximate costs.
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Computer stress ball
Quantity: 1,000
Cost: $1.80 each
Post it cube
Quantity: 700
Cost: $6.95 each
Peanut stress ball
Quantity: 500
Cost: $1.69 each
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Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing.
Copyright © 1995-2004, Iowa State University of Science and Technology. All rights reserved.
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