 |
| Visual Identity System | ||
GRAPHIC ELEMENTS
PRINT
WEB
SOCIAL MEDIA/MOBILE
EMPLOYEE APPAREL
Primary Shirt Option One
Primary Shirt Option Two
Secondary Shirt Option One
Secondary Shirt Option Two
Primary Cap Option One
Primary Cap Option Two
Secondary Cap Option One
Secondary Cap Option Two
PROMOTIONAL MERCHANDISE
SIGNAGE
EDITORIAL STYLE GUIDE
UNIVERSITY MARKETING HOMEPAGE
NEW Promotional Merchandise Toolkit |
Employee ApparelEmployee apparel promotes loyalty and communicates the wearer's relationship with the unit and the university. There are four different options for employee shirts and caps. The designs are appropriate for employee wear such as regular shirts, polos, or tee shirts; jackets; vests; caps. Shirt designs may be embroidered or screen printed, and cap designs will be embroidered. All licensees have guidelines and artwork for these options. Since color is one of the most powerful ways a university can identify itself, employee apparel should be red (match closely to Pantone 186, the university's official cardinal red), gold (match closely to Pantone 142) or white. Denim and wheat should be secondary choices. Used consistently, the colors chosen to represent Iowa State create a strong identifying image. Conversely, some colors and color combinations can be confusing. Colors associated with other public higher education institutions in the state should not be used. Even though gold is one of Iowa State's primary colors, using black or a black and gold combination is not allowed. Purple is not within any of Iowa State's color palettes and should never be used. Shirt Options
Primary Shirt Option One consists of the name of your college, department, or
affiliate set in Univers Black or a sans serif bold type to match, below the university's official one-line nameplate.
Primary Shirt Option Two consists of the name of your college, department, or affiliate set in Univers Black or a sans serif bold type to match, below the university's official stacked nameplate. Secondary Shirt Options One and Two below are for situations in which units want to show their support for our intercollegiate athletics program. Units should understand that these options shift your identity to more closely align with athletics. University units that have names that could be associated with the athletic department should use Primary Option One or Two. Some examples would be: purchasing, IT services, academic success center, advising office, accounting, recreation services, career services. Secondary Shirt Option One consists of the name of your college, department, or affiliate set in Univers Black or a sans serif bold type to match, below the athletic department's primary mark
Secondary Shirt Option Two consists of the name of your college, department, or affiliate set in Univers Black or a sans serif bold type to match, below the Mascot Logo-Iowa State Cyclones. Cap Options
Primary Cap Option One consists of the university.s official one-line nameplate.
Primary Cap Option Two consists of the name of your college, department, or affiliate set in Univers Black or a sans serif bold type to match, below the university's official one-line nameplate.
Secondary Cap Option One consists of the university.s official stacked nameplate.
Secondary Cap Option Two consists of the name of your college, department, or affiliate set in Univers Black or a sans serif bold type to match, below the university's official stacked nameplate. |
|
Ames, Iowa 50011, (515) 294-9624. Published by: Office of University Marketing. |
||
