Iowa State University Visual Identity System

Iowa State University has a rich history, a dynamic present and a bright future. We champion higher learning and innovation. The Iowa State University Visual Identity System is an established system of communication that holds all our colleges, units, institutes, and centers together. This is achieved through the identification of graphic elements and standardized guideline variations of these elements for consistent use across multiple mediums. They are:

	Nameplate primary identifier for the entire university.		Photography draws attention to your message.

	Typography gives a voice to your message.		Athletic Mark inspires loyalty.

	Colors create the foundation for your communication.		University Seal commands official recognition.

			Editorial delivers the tone of your message.

It is crucial that we use these elements wisely and responsibly, for they are our identity.

Our Visual Identity System is a focused "branded-house" strategy, where the university nameplate is the primary identifier for all units, divisions, products, and services. The identity guidelines are structured to assist in targeting the right audience and providing the right tools to deliver your message strongly and effectively. Adhering to these guidelines reinforces the reputation of the whole university and all its parts. To learn more about branding terms, go to brandchannel.com's glossary.