Office of University Marketing

What's your challenge?

What's your challenge?

University Marketing can help you develop everything from persuasive letters and information-rich brochures to people-moving newspaper, print, and electronic advertising. We can help you create a variety of effective communications materials-banners, brochures, exhibits, promotional materials, videos, Web sites, special events, and more. And because we nurture, protect, and preserve the university brand, everything we do for you will take advantage of the power of that brand. For a comprehensive list, read on.

What we do Your benefit
Strategic marketing planning Develops more effective plans for better results
Market research Provides a better understanding of audiences you want something from
Integrated marketing campaigns Use several approaches to reach audiences you want to respond
Marketing consultation Helps you build effective strategies using the four Ps of marketing: product, price, place, and promotion
New media strategies Help you use new ways to educate audiences about programs/services you offer
Design support Helps you create publications that cut through the clutter
Display expertise Helps you develop exhibits that command attention
Web design Helps you provide a clear yet complete understanding of your products/services while building on the strengths of the university
Promotional communication audits Help you determine whether your communications are working together effectively
Mass media assessment Determines whether mass media advertising should be in your mix, and if so, to help you create it
Advertising Helps you develop messages and materials for newspaper, magazine and journal advertising; radio, television, Internet, and out-of-home- including outdoor billboards, CyRide bus messages-as well as other advertising vehicles
Video Uses the power of sight and sound to encourage viewers to take action
Other You name it. We'll take it on. And, we'll succeed. Contact us.